Export the last 90 days for the best results — that's enough volume to surface real patterns without noise from a single bad week.

Zendesk: Reports → Overview → Export → CSV
Intercom: Conversations → Export conversations → CSV
Freshdesk: Reports → Helpdesk Overview → Export to CSV

Any CSV with a subject or title column will work. Include a description or body column for better results.

Export 90 days as usual. Arla samples across your full export to find topic patterns — the same way a researcher doesn't need to survey every customer to identify what's broken. We pull a representative cross-section so no single week dominates the results.